Brazil recently overtook Russia to become the fifth largest mobile market in the world. Between 2011-2016, Pyramid expects 400m devices to be purchased by Brazilian mobile consumers. Of these, at least 150m will be smartphones, reinforcing Brazil’s stance as Latin America’s largest smartphone market.
The combination of a large and growing market, high levels of competition, commoditization of voice and rising sophistication of the Brazilian consumer is also creating a need for a more in-depth understanding of the behavior and preferences of the Brazilian consumer.
Pyramid’s new Consumer Insight Series combines insight from demand-side primary research conducted with 1,400+ consumer end users, along with ongoing interviews with leading players in Brazil’s mobile market ecosystem, to provide detailed quantitative and qualitative analysis of the mobile data and devices market in Brazil. This combination of demand and supply side analysis is truly unique in the marketplace today.
Deliverables include market forecasts, a market analysis report, a webinar and an onsite presentation delivered by a Pyramid analyst. For packaging options, an overview of Brazil’s market landscape, Pyramid’s list of end-user survey questions, and a table of contents of the 60-page market analysis report, download the Consumer Insight Series toolkit.
Who will benefit from this analysis?
Service providers can obtain a better understanding of the current and future structure of the mobile data market; identify important differences in demand by region, by consumer segment and by device type; acquire analysis necessary to develop a more targeted devices strategy; anticipate changes in consumer preferences; anticipate potential threats coming from competitors; and improve positioning among target segments.
Mobile device manufacturers can adjust their portfolio strategy to different regions and different consumer segments; identify new audiences for device portfolio; adopt feature sets best suited to Brazilian consumers; and understand preferences around different operating systems.
Mobile content and software developers can apply current data user consumption patterns; understand preferences around device types, device features and operating systems, and identify new growth markets for specific consumer segments.
Financial and professional service organizations can obtain a better understanding of the current and future structure of the mobile data market in which many of their clients actively participate.
