Clients rely on Pyramid Research to deliver comprehensive and unique telecom industry market intelligence through intensive, direct interviews with network operators, regulatory authorities and technology suppliers — coupled with exhaustive end-user data — ensuring the most reliable, up-to-date information on emerging and established markets. Here are some sample projects:
3G Mobile PCs Adoption Worldwide Opportunity mapping, best practices analysis and benchmarking
Project Scope:
Microsoft and the GSMA engaged Pyramid Research to conduct an ambitious, in-depth study of the subscription computing opportunity worldwide. An analysis was needed of PC buyer demand for Mobile Broadband and end-user preferences for device size, hardware specifications, services, PC usage and data network usage. The clients aimed to identify the total addressable market for mobile broadband PCs.
Project milestones:
Pyramid’s team completed the following actions:
Developed surveys of over 16,000 users in 17 developed and emerging countries
Conducted primary research interviews with telcos, cableco and mobilecos
Conducted over 200 field trials
Applied detailed country-level, quantitative forecasts for 46 countries
Conducted international benchmarking and qualitative review
Results:
By identifying drivers and inhibitors for the SCP model from the service provider perspective and providing key analysis on the opportunity mapping and best practices, Pyramid was able to help Microsoft and the GSMA effectively plan its budget and develop go-to-market strategies.
"The Mobile Broadband Notebook PC study Pyramid Research conducted for Microsoft and the GSMA provided a clear picture of what consumers around the world were looking for in a 3G-enabled Notebook and how they would use it. The insights contained in Pyramid's analysis of the global mobile broadband PC opportunity prompted significant improvements to the netbook form factor and helped operators better understand the business case for mobile broadband PC bundles. Pyramid Research has played a critical role in the current success mobile operators around the world are having with netbook PCs."
- Ken Pawlak, Director, Unlimited Potential Group, Microsoft
Mobile Devices in Mexico Analysis on the competitive landscape, and market gap and end user preferences
Project Scope:
A leading handset vendor commissioned Pyramid to analyze content usage over mobile devices and the competitive landscape in this area of the Mexican market. Analysis on market gap and end user preferences was needed.
Project milestones:
Pyramid’s team completed the following actions:
Developed end user survey; conducted competitive analysis
Conducted primary research of 1000 mobile end users, operators and integrators
Analyzed survey data and competitive positioning and offers
Applied findings in the context of Mexican market by leveraging Pyramid’s forecasts of mobile adoption and spend.
Results:
The client used Pyramid’s analysis and insights to develop a deeper understanding of the Mexican mobile device market dynamics and positioning and capabilities of market players, which enabled them to pursue the important potential that exists for the provision of mobile content across target customer segments.
Market Entry Strategy for MVNO in the Middle East Business plan review and analysis, market due diligence and entry strategy
Project Scope:
A group of investors hired Pyramid to help them build a business plan for an MVNO focused on the high-end affluent mobile subscriber base in the Middle East.
Project milestones:
Pyramid’s team completed the following actions:
Tapped into database of contacts in region; conducted competitive research
Produced 10-year financial projections, key valuation metrics
Applied detailed country-level, quantitative mobile forecasts for 25 markets in Africa/Middle East
Constructed the business plan; pitched opportunity to financial contacts
Results:
The client used Pyramid Research’s analysis and recommendations to raise initial funding, and were not surprised when venture was held up by the refusal of local MNOs to provide access to their network, as forewarned by Pyramid Research.
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