Ozgur Aytar Research Director, Broadband & Media Research Practice
Working from the company’s headquarters in Cambridge, Massachusetts, Ozgur Aytar oversees Pyramid’s Broadband and Media Research Practice. Ozgur has over 12 years of experience in providing advisory and consulting services to telecom operators, regulators and leading equipment vendors, focusing on new technologies, services and business models as well as emerging markets. Ozgur has also conducted market and financial due diligence assignments for investors and operators.
Ozgur has presented at numerous industry conferences, and is regularly quoted in publications including The Wall Street Journal, The Washington Post, and Total Telecom. Her published reports include WiMAX and LTE: The Case for 4G Coexistence; Mobile Broadband Computing Services: Complement or Substitute for Fixed Broadband?; Fiber in the Last Mile: Best Practices, Adoption Trends and the Impact of the Economic Downturn; Global Fixed and Mobile Broadband Outlook: The Transformation of Networks, Business Models and Growth Opportunities; WiMAX in Emerging Markets: Operator Lessons in Strategy and Technology; WiMAX Business Models: Will New Networks Ever Become Profitable?; From Triple-play to Quad-play: Strategies, Business Models, and Best Practices; Rethinking MVNO and MVNE Economics: The Future of Mobile Virtual Models; Can Video On Demand Save IPTV?: VoD Economics, Global Forecasts, and the Case for IPTV VoD; Demystifying Opex & Capex Budgets: Feedback from Operator Network Managers; Managed Services in Latin America: What It Will Take For MNOs To Make The Jump; Transforming Telcos with IPTV: Business Models, Competition and the Content Challenge; and Mobile Operator CAPEX: Charting the Transformation of Mobile Carrier Spending.
Ozgur has led numerous consulting engagements assisting clients in identifying growth opportunities, staying informed of industry trends and developing strategies for new product initiatives. Some of her projects cover the following topics:
Analysis of go-to-market strategies for FTTH/P network providers and outcome of e-education, e-health and digital city projects
Analysis of current and planned FTTH/B applications and services and the evolution of network provider business models in Asia Pacific
Analysis of FTTH/B service pricing trends worldwide and the impact of pricing on the ability of network providers’ ability to recoup network investments
Analysis of service provider OPEX trends for network, IT and customer care functions, measures for OPEX-reduction and perceptions of outsourcing and managed services worldwide
Assessment of satellite transport demand trends driven by non-linear applications including syndication/OU/SNG, ad-distribution, VoD, digital signage and digital cinema
Competitive assessment of the IPTV vendor market in Europe to identify optimized market entry strategies
Development of a business plan for an MVNO focused on the high-end affluent mobile subscriber base in the Middle East
Prior to Pyramid Research, Ozgur was a Director of Wireless Research at FastTrack Wireless, Inc., where she developed and managed forecasts and reports on mobile operator KPIs, mobile devices and vendors. Ozgur began her communications career at The Strategis Group as a consultant. She has a Bachelor of Arts in Economics and Environment Studies from Gettysburg College. She has minored in East Asian Studies, with a focus on the Japanese language, history and culture. She is fluent in English and Turkish.
