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Smartphone Forecast

The Smartphone Forecast tracks annual handset sell-through of total mobile handsets and smartphones for a ten-year period including five historical years and five forecast years. Smartphone sell-through is segmented by vendor and by operating system. Granular data is provided for each of more than 50 countries, making Pyramid’s smartphone forecast the most detailed on the market today.

This product is updated Quarterly (4x/year)

Download Forecast Template

Download Smartphone Forecast Insight

Target Audience

  • Device manufacturers
  • Software vendors
  • Operating systems
  • Chipset manufacturers
  • Service providers
  • Content providers
  • Financial institutions
  • Mobile payment

The key indicators included in the Smartphone Forecast are:

  • For contextual purposes, each forecast includes a detailed demographics and macroeconomic section that provides Pyramid Research’s underlying assumptions for population, nominal GDP, GDP per capita, GDP growth, inflation and exchange rates
  • For contextual purposes, each forecast includes Pyramid Research’s underlying forecasts for total mobile subscriptions and mobile subscription penetration
  • For all historical years and four future quarters, Pyramid Research provides total handset sell-through by quarter
  • Segmentation of total handset sell-through by sale to new subscribers and replacement sales
  • Segmentation of total handset sell-through by category including smartphone, messaging phone, feature phone and ultra low-cost (ULC) phone
  • Segmentation of total handset sell-through by technology type including GSM, CDMA, W-CDMA, LTE, TD-SCDMA, WiMAX and others
  • Segmentation of total handset sell-through by generation including 2G, 2.5G, 3G, 3.5G and 4G
  • Segmentation of total handset sell-through by five price bands
  • Segmentation of total handset sell-through by vendor including Nokia, Samsung, LG, Sony Ericsson, RIM, Apple, Motorola, HTC, Huawei, ZTE and others
  • Segmentation of total smartphone sell-through by vendor including Nokia, RIM, Apple, Samsung, Motorola and others
  • Segmentation of total smartphone sell-through by operating system including Symbian, Android, BlackBerry OS, Apple iOS, Windows Mobile and others
  • ASP by device category including smartphone, meassaging phone, feature phone and ultra low-cost (ULC) phone
  • Total revenues by device category including smartphone, meassaging phone, feature phone and ultra low-cost (ULC) phone

Country Coverage

Region

# of Countries

Countries

North America

2

Canada
United States

Latin America

18

Argentina
Bolivia
Brazil
Chile
Colombia
Costa Rica

Ecuador
El Salvador
Guatemala
Honduras
Mexico
Nicaragua

Panama
Paraguay
Peru
Puerto Rico
Uruguay
Venezuela

Western Europe

5

France
Germany

Italy
Spain

UK

Central/Eastern Europe

4

Czech Republic
Poland

Romania
Russian Fed.


 

Africa/Middle East

10

Egypt
Ghana
Israel
Kenya

Morocco
Nigeria
Saudi Arabia
South Africa

Turkey
U.A.E.
 

Asia Pacific

12

China
Hong Kong
India
Indonesia

Japan
Korea
Malaysia
Philippines

Singapore
Taiwan
Thailand
Vietnam
 

Download Forecast Template

 



 

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