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China’s 3G License Scenarios: Market Shake-Up on the Horizon 

China’s pending 3G license auction continues to hold the mobile community in suspense.  The new Pyramid Research report, “3G in China: What’s Next for 3G Licensing?” assesses the potential outcomes of the auction and tracks the market opportunity.  The new report stipulates that the infrastructure opportunity will be $9bn for vendors in the 2006-2009 period with 2007 alone generating approxiamately $4bn, based on data from Pyramid Research forecasts.  Additionally, 3G subscribers are expected to account for 15% of China’s mobile market by 2010.

Regarding the 3G auction, Pyramid Research expects three nationwide 3G licenses to be awarded with one going to a fixed operator.  An interesting scenario discussed in the report assesses the possibility of China Telecom and China Netcom consolidating and offering a nationwide 3G solution.  Another scenario examines the possibility of dissolving China Unicom and dispersing its GSM subscriber base to China Telecom and the CDMA network to China Netcom – making way for both a TD-SCDMA and CDMA2000 operator.  The transfer of two top executives from China Mobile and China Unicom to fixed line operator China Telecom signals that mobile will become a key component in the latter’s strategy.

Adding to the importance of the 3G auction will be the future of China’s 3G technology TD-SCDMA.  The Chinese government would like to eliminate its dependence on Qualcomm, prop-up domestic vendors like Huawei and ZTE, and in the process bolster China’s manufacturing industry.  Additionally, if TD-SCDMA is a success, China would be able to export the equipment to developing countries as a cheaper alternative to WCDMA.

This article is based on the Pyramid Research report, 3G in China: What's Next for China's 3G Licensing? 

 

Supplementary Research:


Pyramid Research is a leading market research firm for the communication, technology, and media industries.  We have over 8,000 industry connections to service providers, operators, vendors, regulators, government, consumer associations, and financial institutions.  For 20 years we have advised executives and decision-makers at these organizations on how to stay ahead of market trends, understand competitive threats and capitalize on opportunities.

 



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