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October 27, 2009
Considering everything that’s happened over the past 12 months, one could be forgiven for thinking it’s an inauspicious year for 2009’s GSMA Mobile Asia Congress, to be held November 18 and 19. Indeed, economics and markets alike have been unkind to companies from all walks of verticals. Entire industries are reevaluating strategies for growth as balance sheets shrink and revenues wane — all in the face of cool credit markets and consumer demand.
It is no wonder then that this year’s organizers gave the keynote to Bharti Airtel head Manoj Kohli, a gentleman who hails from a market where asset ownership is irrelevant and price is everything. We look forward to hearing about the company’s operational innovation during the opening speech.
Just as interesting will be the sessions and events that follow.
The Mobile Innovation Gran Prix, Mobile Social Networking, Mobile Advertising, Rich Communications, Mobile Lifestyle, Mobile Planet, and Dynamic Segmentation and Pricing (admittedly, some are not as sexy as others) clearly emphasize the overarching message: Strategies for growth in today’s environment must focus on service innovation.
And this all has to do with the evolution of the mobile operator — whether it be through service innovation or more basic things that utilize operational dials and levers. Our most recent take on some of these topics — specifically advertising and lifestyle — can be found on our website; feel free to click through on the links.
Keep an eye out for us at the event or email us beforehand, and we’ll be happy to meet with you at the show.
— Charles Moon, Manager, AP
Related resources:
Healthcare Programs in Emerging Markets: Opportunities for Mobile Operators
Telecom Insider published October 2009
Thanks to its ubiquity, low cost and ease of use, mobile technology is becoming a key platform for social programs, such as Project Freedom HIV/AIDS in India. This report looks at the role of mobile network operators and vendors in such programs, in particular healthcare. Case studies examine four of the most prominent programs — in Nigeria, Uganda, South Africa and India. Our analysis highlights the benefits to operators and vendors of becoming involved in such projects, including the overall industry growth resulting from governments and NGOs investing in various initiatives as well as the opportunity to advance new services.
Mobile Video Services: A Five-Year Global Market Forecast
Research Report published May 2009
Pyramid Research estimates that the global number of users paying for mobile video services directly delivered to their handsets will grow five-fold between 2008 and 2014 to surpass 534m at the end of the period. In this report, we analyze the adoption and revenue opportunities for mobile video services, which include paid video clips, music videos, TV episodes, TV programming and movies. We examine operators’ strategies through seven country case studies: Brazil, Chile, China, India, Italy, Japan and the US. Watch video highlights from the report.
Mobile Advertising in Emerging Markets: Market Trends and Strategies for the Third Screen
Research Report published February 2009
Leading operators are pushing a variety of advertising methods, from sponsored messaging and alert services to more sophisticated content over mobile portals, and mobile advertising will markedly boost mobile data service revenue. This report looks at mobile advertising initiatives and the revenue potential in emerging markets, with a particular emphasis on Brazil, China, India, Indonesia, Mexico, Romania, Russia, South Africa and Turkey. We also put our findings in context by making comparisons with global trends and developed markets, such as the US and UK.
Mobile Financial Services in Africa: The Business Case for Operators and Banks
Research Report published January 2009
The use of mobile devices to pay for goods and services has been held back in most markets, but mobile payments are having a more penetrating impact in poorer economies than in mature ones, with market dynamics that are starkly different, especially in Africa. In this context, new business models have emerged that are transforming the financial landscape in developing countries. This report reviews and analyzes mobile financial services offerings in African markets, looks at drivers and obstacles to mobile financial services, breaks down business models to assess their true bottom-line impact, and provides market projections based on intrinsic market dynamics.
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