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August 13, 2010
Between 2005 and 2009, multiplay in Latin America grew at a much faster rate than the total number of people subscribing to pay-TV, fixed broadband and fixed line. Our recent Insider, Multiplay in Latin America: Aggressive Pricing to Drive Double-Digit Revenue Growth, examines the market conditions favoring the growth of multiplay in Latin America and discusses how operators can position themselves for success in the increasingly competitive Latin American market.
This Insider taps the market research found in our Latin American forecasts:
Even though multiplay revenues in the region will continue to grow through 2014, revenue per subscriber is and will keep declining. However, we think the decline will not threaten total revenue because operators will continue increasing the number of subscribers and up-selling new products and services to existing customers. Operators will come up with new products, effectively transforming double-play customers into triple-play customers and into quad-play customers.
We forecast the number of multiplay subscribers to grow by over 50 percent in the next four years. In particular, we expect that by 2014 40.1m households will subscribe to double play, 12.4m to triple play and 397,000 to quad play.
— Gerardo Sandoval, Manager, Americas Research
Related resources:
Latin America Multiplay Services Forecast
Forecasts published bi-annually
Pyramid Research’s Multiplay Services Forecast provides service demand and revenue trends for bundled and blended telecom and media products in Latin America, enabling you to track the current performance of multiplay bundles at an operator level across key markets and prepare for upcoming opportunities and competitive threats across the region. It includes historical and projected data on household adoption and expenditures for, and service revenues from commercial bundles including double, triple and quadruple play, and fixed-mobile convergence (FMC) offerings, such as femtocell- and UMA-based applications.
Multiplay Services in Latin America: Operators Target the Mass Market
Latin American Insider published June 2009
This report examines the multiplay strategies of several leading operators in Latin America and the rationale for engaging customers outside the higher-income population segments. It compares the cost of multiplay services across several markets to demonstrate that there is potential in Latin America for costs to come down, which would boost penetration. Finally, case studies of two integrated operators — NET Serviços in Brazil and Claro in Central America — examine the strategic challenges and choices involved in expanding target markets through bundling.
Pay-TV Video on Demand in Emerging Markets: Service Provider Strategies, Business Models and Five-year Adoption Forecasts
Research Report published October 2009
At year-end 2008, pay-TV households in emerging markets totaled 426m, up 16% from 2007. By 2014, we expect emerging markets to account for 69% of all pay-TV households. This report looks at the pay-TV VoD business model for emerging-market operators, analyzing its value proposition, different approaches to offering VoD and the overall market opportunity. The objective is to assess whether service providers need to take on the challenge of VoD or can make do with pay-TV alone. Watch video highlights from the report.
Latin America Mobile Demand Forecast
Forecasts published quarterly
Our Mobile Demand Forecast products provide complete pictures of demand trends for 19 geographical markets in Latin America. The Excel output includes five years of historical data and five years of market projections for metrics such as GDP, mobile penetration, subscriptions (by operator, type of package, technology), ARPS and total mobile service revenue (data and voice). The Forecasts are based on extensive field research and use a consistent methodology across all markets, aiming to capture the total spending, from an end-user perspective, on mobile communication services in each market.
Latin America Mobile Data Forecast
Forecasts published quarterly
Our Mobile Data Forecast products provide complete pictures of demand trends for 19 geographical markets in Latin America. The Excel output includes five years of historical data and five years of market projections for metrics such as penetration, mobile subscriptions (by type of package, by operator or MVNO and by network technology), users of specific data services (SMS, music, etc.), MOU, ARPS (by operator, by subscription type, by service, by application) and revenue (by messaging and non-messaging applications). The Forecasts are based on extensive field research and use a consistent methodology, aiming to capture the total spending on mobile data services in each market. Data from these Forecasts is available online for subscribers to our Data Tracker service.
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