Pyramid Points - Smartphone Addiction Touches 41% of UK Users
  Pyramid Points
M2M cloud platforms accelerate MNO's time to market for valued added services
October 15, 2014
Apple Watch Overcomes Design Challenges, Sets New Standard for Functionality
September 16, 2014
The Swiss army knife framework for CapEx optimization
February 15, 2014
Implications of the Google-Lenovo Deal
February 12, 2014
Cisco and NEC optimize telco cloud delivery for small and midsize businesses
January 16, 2014
4G unveiled in China, but China Mobile still has work to do
December 11, 2013
Orange Dominicana by the numbers
October 25, 2013
Colombian Reversal Clause Unlikely to Slow 4G Buildout
September 19, 2013
Microsoft - Nokia & iPhone 5c: What Do They Mean for Smartphone Trends in Emerging Markets?
September 17, 2013
Is the Arab World Ready for OTT Video?
September 13, 2013
Turk Telekom bid for Digiturk is a strategic gamble
August 2, 2013
Before and After the App Store: The Changing Fortunes of Mobile Operators
July 24, 2013
In 4G Auction in Colombia, New Entrants Responded to Government Efforts to Foster Competition
July 15, 2013
Telefonica sale in Central America does not point to regional repositioning
June 5, 2013
Emerging markets to drive cellular M2M
May 22, 2013
Orange plans MVNOs to address new markets
May 9, 2013
What Apple needs to do to make China its No. 1 market
April 24, 2013
Chinese Regulator Opens Up to MVNOs
March 15, 2013
CDNs Offer New OTT Revenue Hope
February 20, 2013
Airtel Rethinks Its African Approach
February 12, 2013

          Print        Email         Bookmark and Share

Smartphone Addiction Touches 41% of UK Users

July 18, 2012

Smartphone addiction is real, and nearly half of the UK’s smartphone users say they suffer from it. This is the most tantalizing tidbit gleaned from new statistics released by Ofcom, the nation’s telecommunications regulatory body, in its analyst briefing today.

The Ofcom team also shared some interesting end user stats they pulled together about smartphone and device usage, and a couple of those stand out:

  • People in the UK are now more likely to text than to make a phone call.
  • More than half (58%) of people communicated via SMS on a daily basis in 2011, while less than half (47%) made a daily mobile call. For the first time, mobile call volumes decreased in 2011.
  • Smartphone and tablet ownership has rapidly increased over the past 12 months in the UK, with tablet ownership increasing from 2% in 2010 to 11% in 2012.

Ofcom’s data shows that younger age groups are keener smartphone adopters: 66% of those 16-24 and 60% of those 25-34 have a smartphone, but only 11% of those who are 55+.

In speaking of smartphone addiction, a full 41% of respondents, when asked to rate on a scale of 1 to 10 how addicted they are to their mobile phones (with 10 representing “completely addicted” to 1 “not at all addicted”), point to high levels of addiction (7 or higher). That compares to a meager 37% in 2011.

Exhibit 1: Self-reported smartphone addiction, UK, 2012
Source: Ofcom

This is an important trend in a market where smartphones account for 65% of all handsets sold in 2012 and will increase to 90% by 2017 (see our Q2 Smartphone Forecast). The impact of these findings is already reflected in the smartphone market dynamics in the UK and abroad, with the rise of “cool” brands like Samsung and Apple capturing a large share of the market.

As young people graduate into higher purchasing power, we do expect an increasing demand in the sophistication of the devices, which should help minimize price erosion. Between 2012-2017, we expect the average selling price of smartphones to decrease at around 5% CAGR, despite the tough competition in the market and the introduction of compelling low- and mid-range smartphone options.

Exhibit 2: Smartphone sales, and percentage of handsets sold, UK, 2010-2017

Source: Pyramid Research Q2 2012 Smartphone Forecast

— Sylwia Boguszewska, Senior Analyst

Related resources:

Pyramid Research Smartphone Forecast
Forecasts published quarterly
The Smartphone Forecast tracks annual handset sell-through of total mobile handsets and smartphones for a ten-year period including five historical years and five forecast years. Smartphone sell-through is segmented by vendor and by operating system. Granular data is provided for each of more than 50 countries, making our smartphone forecast the most detailed on the market today.

UK: Content and Connectivity Provide Growth Opportunities for UK Telcos
Country Intelligence Report published November 2011
The UK Intelligence Report is the best available analysis on market trends, regulatory environments, and competitive dynamics, providing detailed competitive analysis on fixed and mobile sectors, tracking market adoption of new technologies and services such as WiMAX, IPTV, and VoIP.


 Latest Research
Thematic Reports
  FTTH/B Deployments in Asia Pacific
  Devices for the Wrist
  Mobile Data Pricing: Innovative Practices to Drive Adoption and Traffic
  LTE Business Models: Best Practices in Network Deployment, Positioning and Service Pricing
  The Personal Cloud: A Strategic Imperative for Operators
  More Reports
 Telecom Insiders
  Cellular M2M Services in Africa & the Middle East: Market Sizing, Forecasts and Case Studies
  M-Commerce in Sub-Saharan Africa: Making Sense of a Growing Mobile Business
  Cellular M2M Services in Latin America: Redefining the Role of Mobile Operators
  Mobile Broadband in Africa and the Middle East: LTE Profit Drivers and Outlook
  Market Opportunities and the Evolution of MVNO Business Models in Western Europe
  More Insiders
 Country Intelligence Reports
  Romania: Network Improvements Enable Multiplay and Multiplatform Services to Drive Telecom Market
  Canada: Data Segment to Boom after LTE Spectrum Allocation
  Italy: Mobile Broadband Drives Telecom Market Growth as M&A Activity Intensifies
  Paraguay: LTE Deployments and Nationwide Fiber-Optic Backbone Rollout Will Boost Data Consumption
  Finland: Growing Demand for New and Innovative Data Services Drives Operator Transformation to All-IP
  More CIRs
 Market Forecasts
  Fixed Communications Forecast
  Fixed Operator Marketshare
  Mobile Operator KPI
  Mobile Data
  More Forecasts
  Terms and Conditions      |      Privacy Policy      |      Copyright © 2014 Pyramid Research. All rights reserved.