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Cambridge, MA, February 25th, 2005 – According to a new report from Pyramid Research, Latin American operator revenues from mobile messaging will increase from US$1.3bn in 2004 to US$4.0bn in 2009, a compounded annual growth rate of 25%. According to “Mobile Messaging Trends in Latin America,” the opportunity extends also to content providers and vendors as increased usage of basic services drives demand for more sophisticated applications.
Report author Marc Einstein comments, “Mobile messaging adoption in Latin America has always lagged behind global uptake due to high tariffs, cross network interoperability issues, limited enabled handsets, and lack of mobile content.” Progress made in 2004 on these fronts will continue to drive adoption. Einstein added, “Mobile messaging users will top 260 million by 2009 – a 400% increase from 2004.”
The mobile messaging market will buffer Latin American operators from declining average revenues per subscriber (ARPS) and allow operators to stabilize their wireless revenues. Einstein adds “ARPS from messaging will increase from 6.1% of operator revenues to 16.3% by 2009 in Latin America.” The greatest imperative for the region’s operators is to aggressively push for mobile messaging adoption by offering fresh, innovative content and new applications while keeping voice cannibalization at a minimum.
About “Mobile Messaging Trends in Latin America”
Assessing market demand and revenue potential for operators, this report provides detailed analysis of Latin America’s mobile messaging market with emphasis placed on Argentina, Brazil, Mexico, Colombia, Chile and Venezuela. Included are forecasts of SMS, MMS and other mobile messaging users, revenues and key indicators in Latin America. Report analysis also provides comparison of operator strategies as well as best-practice assessments of operators in other developing markets worldwide. Write info@pyr.com to request a report excerpt and additional market information.
About Pyramid Research
Pyramid Research is the growth strategy expert for the global communications, media and technology industries. Founded in 1986, Pyramid provides research and consulting services in over 100 countries - helping clients to go beyond existing boundaries by tracking and exploiting business opportunities worldwide.
Pyramid Research has offices in Cambridge, MA (Corporate Headquarters), Miami, London and Hong Kong. For more information on Pyramid Research visit www.pyramidresearch.com.
Press Contact:
Jared Jost
Pyramid Research
jjost@pyr.com
(617)494-1515
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