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New technologies allow mobile operators to stem the commoditization of the $500bn mobile voice market while capturing a share of fixed traffic
Cambridge, MA, March 10, 2005 - Fixed-mobile convergence and mobile VoIP will create substantial growth opportunities for mobile voice usage and revenues. Pyramid Research’s upcoming report, “The Future of Mobile Voice,” projects a $200bn opportunity for additional revenue through the migration of fixed-line traffic to mobile networks. This growth will not automatically go to mobile service providers as new IP technologies allow both mobile and fixed-line operators to compete for market share. To remain on top of mobile voice, mobile providers must rethink their approach to end-user services and networks.
Report author Svetlana Issaeva notes, “Growing mobile voice revenue is an increasingly challenging task. In developed markets, mobile minutes are often given away for a pittance in the heat of competition, decreasing voice ARPS while mobile data adoption remains weak.” This makes fixed-mobile substitution a major strategy to grow the mobile business. But new IP technologies give fixed-line operators and VoIP service providers a chance to add mobile voice offerings and expand revenue streams. Immediate fixed-line operator strategy focuses on retaining enterprise subscribers through VoWLAN and minimizing fixed-mobile substitution by offering mobile VoIP@Home with UMA technology.
Issaeva states, “Mobile operators must react soon. This means integrating new delivery networks like WLAN and moving towards mobile VoIP, otherwise they risk losing ground to fixed-line operators, who are aggressively seeking to incorporate mobile services into their portfolios.” IP Multimedia Subsystem (IMS) and VoWLAN also allow cellcos to differentiate offerings with personalized mobile voice services, stemming further voice commoditization and strengthening their competitive standing.
About “The Future of Mobile Voice”
This report examines the future of mobile voice, highlighting key strategies to combat mobile voice commoditization and technologies that will drive future revenue growth. Topics covered include fixed-mobile convergence, mobile VoIP, and fixed-mobile substitution.
About Pyramid Research
Pyramid Research is the growth strategy expert for the global communications, media and technology industries. Founded in 1986, Pyramid provides research and consulting services in over 100 countries - helping clients to go beyond existing boundaries by tracking and exploiting business opportunities worldwide. For more information, visit www.pyramidresearch.com.
Press Contact:
Jared Jost
Pyramid Research
jjost@pyr.com
(617)494-1515
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