Press Releases
In the News
Citation Policy

Return to Press Releases View Archived Bookmark and Share

Boston, Massachusetts- February 11, 2013- The South African mobile market is highly competitive, with 100 percent mobile penetration and strong market players, as France Telecom tests the waters with the launch of Orange Horizons, according to a new research note from Pyramid Research Analyst, Jessica Gendall.

Read the full Pyramid Point here.

“Orange Horizons’ first move has been in South Africa with the launch of two websites and the possible launch of an MVNO,” says Gendall. The two websites were launched in mid-January, one being an e-commerce site and the other being a country site. These bigger plans would in all likelihood take the form of one of two options:

  • France Telecom is planning to launch an MVNO in South Africa
  • France Telecom is planning to acquire a South African operator

Should France Telecom launch an MVNO in South Africa, it would likely be as part of a regional (AME) MVNO strategy. This would clearly be a new direction for the group, presenting multiple opportunities in the rich Gulf region and beyond to the unchartered waters of the Asia-Pacific region. The second option of acquiring an operator in South Africa would be riskier because it would require a greater investment, but it would fall within the operator's core competencies. “Whichever route France Telecom decides to take, it will make for some very interesting developments in the region in the near future and is worthwhile to follow,” Gendall explains.

Read the full Pyramid Point here.

Related Products:

South Africa Telecom Market Forecast
Pyramid Research Mobile Operator KPI Forecast


Press Contact:
Jennifer Baker
Pyramid Research
Marketing Director

Pyramid Research ( offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a division of UBM Tech (, Pyramid Research contributes to the only integrated business information platform serving the global communications industry.

Return to Press Releases View Archived Bookmark and Share


 Latest Research
Thematic Reports
  Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem
  From Digital Content to M-Wallets: M-Payment Strategies for Operators
  Cellular M2M Connections: An Analysis of Growth Drivers, Market Segments and Operator Approaches
  South Africa Telecom Market Forecast
  How Latin American Telcos Are Tackling the SME Cloud Opportunity
  More Reports
 Telecom Insiders
  Capex Optimization Strategies: Operator Best Practices for LTE and FTTH Deployments
  Mobile Financial Services in Africa: Deployment and Configuration Strategies for Operators
  FTTx in Latin America: Competition and Regulation Boost Growth
  Big Data: Telecom Innovation through Analytics
  Latin America LTE Spectrum Trends, Network and Business Considerations, and Demand Forecast
  More Insiders
 Country Intelligence Reports
  Israel: Government Reforms Fuel Fixed and Mobile Market Competition
  Togo Mobile Telecommunications: MNOs to Improve Networks, MVNO Market Entries to Boost Competition
  Poland: LTE and Fiber Rollouts to Turn Telecom Market Around, M&A to Continue
  Benin Mobile Telecommunications: Data Services Demand to Boom as Government Supports Infrastructure
  Central African Republic Mobile Telecom Market: Political Instability Threatens Revenue and VAS Growth
  More CIRs
 Market Forecasts
  Fixed Communications Forecast
  Fixed Operator Marketshare
  Mobile Operator KPI
  Mobile Data
  More Forecasts
  Terms and Conditions      |      Privacy Policy      |      Copyright © 2014 Pyramid Research. All rights reserved.