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Boston, Massachusetts- February 11, 2013- The South African mobile market is highly competitive, with 100 percent mobile penetration and strong market players, as France Telecom tests the waters with the launch of Orange Horizons, according to a new research note from Pyramid Research Analyst, Jessica Gendall.

Read the full Pyramid Point here.

“Orange Horizons’ first move has been in South Africa with the launch of two websites and the possible launch of an MVNO,” says Gendall. The two websites were launched in mid-January, one being an e-commerce site and the other being a country site. These bigger plans would in all likelihood take the form of one of two options:

  • France Telecom is planning to launch an MVNO in South Africa
  • France Telecom is planning to acquire a South African operator

Should France Telecom launch an MVNO in South Africa, it would likely be as part of a regional (AME) MVNO strategy. This would clearly be a new direction for the group, presenting multiple opportunities in the rich Gulf region and beyond to the unchartered waters of the Asia-Pacific region. The second option of acquiring an operator in South Africa would be riskier because it would require a greater investment, but it would fall within the operator's core competencies. “Whichever route France Telecom decides to take, it will make for some very interesting developments in the region in the near future and is worthwhile to follow,” Gendall explains.

Read the full Pyramid Point here.

Related Products:

South Africa Telecom Market Forecast
Pyramid Research Mobile Operator KPI Forecast


Press Contact:
Jennifer Baker
Pyramid Research
Marketing Director

Pyramid Research ( offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a division of UBM Tech (, Pyramid Research contributes to the only integrated business information platform serving the global communications industry.

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