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Cambridge, Massachusetts - January 6, 2011 - Due to low penetration rates, an expanding economy, deploying 3G networks, and declining smartphone prices, mobile data revenue is expected to triple over the next five years in Peru, according to a new report from Pyramid Research (www.pyr.com).
Peru: Mobile Data Revenue to Triple by 2015 as 3G Services Increase offers a precise profile of the country’s telecommunications, media, and technology sectors based on proprietary data from Pyramid’s research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.
Download an excerpt of this report here.
Purchase the report here.
The mobile market will be the main source of revenue growth and Peru’s principal revenue generator through out the forecast period. Pyramid expects mobile revenue to expand at a CAGR of 6.6 percent over the next five years, going from generating $2.2 billion in 2010 to $3.1 billion by 2015, indicates Juliana Gomez, Analyst at Pyramid Research. “Mobile data, driven by 3G deployments and higher adoption of enhanced data services, will experience a revenue increase from $355 million in 2010 to $1.07 billion in 2015,” she adds.
Over the forecast period Telefónica will remain the market leader; however, the merger of América Móvil-Claro and Telmex Perú this year will intensify competition. “Telmex will complement its multiplay packages with mobile services, and both companies will invest to grow their data business, particularly mobile Internet,” says Gomez. In addition, America Móvil’s Claro continues to expand its 3G network and has gained market share by leveraging data services.
The Peruvian market has shifted to GSM as a result of Telefónica’s decision to migrate from CDMA to GSM and Claro’s adoption of this standard in 2006. “After launching a 3G network (UMTS/HSPA) in 2008 Claro continues the expansion of its 3G network throughout the country to further support mobile Internet services. Movistar and Nextel have followed suit launching 3G networks,” she says. Pyramid expects 3G technologies and 4G technologies to represent 54 percent and 7 percent, respectively, of total mobile subscribers in 2015.
Peru: Mobile Data Revenue to Triple by 2015 as 3G Services Increase is part of Pyramid Research's Latin America Country Intelligence Report Series and is priced at $990. Download the excerpt here. It can be purchased online here or by emailing us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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