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Cambridge, Massachusetts - February 11, 2011 - State-owned ICE faces important challenges and opportunities as a result of the recent liberalization and entry of new competitors into Costa Rica’s mobile market, according to a new report from Pyramid Research (www.pyr.com).
Telefónica and Claro Spice Up Costa Rican Telecom Market analyzes the future of the Costa Rican market, now that Claro and Movistar will compete against ICE, in light of what Pyramid has seen in other markets where those players participate and how Pyramid expects ICE to respond. This report will also examine how consumers will be affected since the market will have just three players and not four as expected. Cases will analyze the success of a state-owned player and other new entrant scenarios in Central America.
Purchase this report online.
Download an excerpt of this report.
By the end of 2010, the majority of markets in Latin America saw population penetration exceeding 100 percent. “Against that backdrop, Costa Rica offers America Móvil (Claro) and Telefónica the opportunity to close a 30 point penetration gap, with advantageous economies of scale coming from several operations in the region,” says Jose Magana, Senior Analyst at Pyramid. “In addition, Costa Rica has a very small prepaid base (less than 30 percent of the total) and is in the early stages of the democratization of mobile data services, such as mobile Internet and mobile broadband,” he adds.
“The price paid by Telefónica and Claro for mobile licenses is consistent with what we have seen in other auctions in Central America, and suggests that both operators will seek a significant share of the market over the coming years to challenge current incumbent ICE,” explains Magana. “The outcome of the auction will result in mobile penetration exceeding 130 percent by 2015, mostly driven by prepaid subscriptions and mobile broadband. By the same token, Pyramid anticipates a rapid migration in the mid- to high-end base toward mobile Internet subscriptions, thus increasing the share of mobile data services over total telecom revenue,” he adds.
Telefónica and Claro Spice Up Costa Rican Telecom Market is part of Pyramid Research's Latin America Telecom Insider report series. Download an excerpt of this report. This report is priced at $595 and can be purchased online or by contacting info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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