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Cambridge, Massachusetts - March 8, 2011 - Operators and handset manufacturers have the chance to reach a largely untapped customer base of young people, women and girls - a market opportunity running into billions of U.S. dollars. However, in order for the potential of mEducation to be realized in the AME, infrastructural, financial and architectural issues involved with the delivery of mobile education services must be addressed, according to a new report from Pyramid Research (www.pyr.com).
mEducation Creates Virtuous Circle to Benefit MNOs, Handset Makers and Students Alike will examine the mobile education market in the AME, including projects that are experiencing success as they are scaled to larger audiences. The analysis will explore different mEducation applications and services, discuss the challenges present when mobile education projects are launched and detail the socioeconomic benefits experienced by mEducation users. Three mEducation case studies from Africa & the Middle East will be presented, as well.
Download an excerpt of this report here.
Purchase the report here.
“Operators and manufacturers of low-cost handsets that seize the opportunity to support and deliver mobile education applications and services to youth in AME may see early brand loyalty formation in a market with plenty of growth potential and eventually increased mobile adoption once these young people enter the workforce,” says Ronda Zelezny-Green, Associate Research Analyst at Pyramid. “Increasing support of mobile phone access for women and girls through the funding of empowering programs, such as those found in mEducation could help MNOs connect to the US$3.4 billion market opportunity that is largely unaddressed in the AME region,” she says.
As more development indicators are created to measure the impact of mobile education services on individuals and communities, Pyramid Research believes that the value of mEducation will become increasingly clear to MNOs, governments, NGOs and other related stakeholders, she continues.
“This group’s limited buying power will be a barrier in achieving significantly higher mobile penetration rates in the AME in the next five years,” says Zelezny-Green. “Furthermore, the need for mobile education opportunities in AME for both adults and children is underscored when the direct connection between literacy and the ability to access, interpret and use information from mobile applications is made,” she says. “Issues surrounding access to mobile phones in the AME extend beyond literacy; certain infrastructural, cultural and socioeconomic barriers persist that should be considered when developing mEducation products,” she adds.
mEducation Creates Virtuous Circle to Benefit MNOs, Handset Makers and Students Alike is part of Pyramid Research's Telecom Insider Report Series and is priced at $595. Download the excerpt here. It can be purchased online here or by emailing us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
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