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Cambridge, Massachusetts - April 7, 2010 - The MVNO subscriber base in Africa and the Middle East will grow faster than that of any other region, almost quadrupling in size from by 2014 as the regulatory environment becomes more MVNO-friendly in parts that are reaching saturation, according to a new report from Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).
MVNOs in AME: New Rules Lead to More Niche Opportunities for Operators examines regulatory changes in the region that are enabling more mobile operators to explore the benefits of MVNO hosting and then identifies key countries in the region where MVNOs present a particularly attractive opportunity. The 16-page report focuses on markets where the "traditional" MVNO model is unlikely to become a good fit, and examines alternative strategies that operators in emerging markets can use to achieve some of the same goals served by MVNOs in the developed world. The report concludes by looking in depth at the impact of the new MVNOs in Oman, the impact of an alternative approach in Cameroon and a pseudo-MVNO in Senegal. Download an excerpt of this report. Purchase this report online.
Regulatory changes, market near-saturation and the need for more segmentation in certain AME markets, such as Turkey and the Arabian Gulf, will drive MVNO subscription growth at a CAGR of 29% from 2010 to 2014, notes Dearbhla McHenry, analyst at Pyramid Research and author of the report. "As liberalization progresses and penetration peaks, there is a gradual movement toward the legalization and introduction of MVNOs in the region's wealthier markets, such as the UAE, Saudi Arabia, and Bahrain," says McHenry. “Thanks to pressure from international organizations and evidence that competition does not spell vanishing profit margins, Gulf regulators have become more competition-friendly", she adds. "Doing deals with MVNOs could be a very smart move for mobile operators, and in particular offer an opportunity to use voice-focused, niche-oriented MVNOs to expand their market shares considerably within underserved ethnic groups."
"In AME's less-developed countries - including most of sub-Saharan Africa and the poorer Middle Eastern markets such as Yemen and Syria - we believe that mobile markets are not yet ready for MVNOs but that operators should seek alternative ways to achieve the market share gains, churn reduction and base expansion that MVNOs can offer in the West," McHenry explains.
MVNOs in AME: New Rules Lead to More Niche Opportunities for Operators is part of Pyramid Research's Africa and the Middles East Telecom Insider report series. Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions. Download an excerpt of the report. This report is priced at $595 and can be purchased online here or by contacting us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.techweb.com), the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services and professional information - UBM TechWeb produces the most respected and consumed brands, applications and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web & Digital professionals, Software and Game developers, Government decision makers, and Telecom providers) actively participate in UBM TechWeb’s communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading and Gamasutra; research, training and certification services, including HDI, Pyramid Research and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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