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Cambridge, Massachusetts - April 18, 2011 - After its initial launch in 2010, NFC-enabled smartphones will contribute to 28 percent of total smartphone sales to end users (250 million units) by 2015, according to a new report from Pyramid Research (www.pyr.com).
NFC-Enabled Smartphones to Account for 28% of Global Market by 2015 discusses Pyramid’s unique view on the future of NFC technology, with special emphasis on the short- and medium-term demand for NFC-enabled devices. The second part of the report provides an overview of the most recent NFC-related strategies of Google, VeriFone and Nokia.
Download an excerpt of this report here.
Purchase the report here.
“Mobile handsets that are NFC-capable will see skyrocketing sales in 2011 and 2012,” says Stela Bokun, Mobile Devices Practice Leader at Pyramid. “These sales will be driven by the overwhelming supply of NFC-enabled smartphones that will hit the market in the next two years, as well as service providers’ ‘push’ marketing strategies across the globe,” she indicates.
As the NFC ecosystem rapidly evolves, there will be an abundant supply of other NFC devices, in addition to NFC-enabled handsets. “To trigger sales, equipment vendors will have to convince their users (mostly retailers) that the benefit from NFC-based services will outweigh the cost of investment,” says Bokun.
“Over the next five years, as high-impact partnerships and profitable business models emerge, NFC-based services will become ubiquitous, consistent and secure,” Bokun says. “That will ultimately create sustainable demand for NFC-enabled devices, including handsets. The current abundance of business models will eventually yield a healthy NFC ecosystem, despite the initial hiccups,” she notes.
The majority of demand for NFC-enabled devices will come from Asia/Pacific, Western Europe and North America. “89 percent of the total NFC-enabled handset unit sell-through will come from these three regions in 2015,” indicates Bokun. The high quality and convenience of the new NFC-based services, and the emergence of a healthy NFC ecosystem, will stimulate sustainable long-term demand for NFC-enabled handsets.
To get ahead of the game, mobile operators should create partnerships with credit cards and banks immediately. “Their solutions will be the most wanted at the outset,” says Bokun. Followed by aggressive campaigns convincing end users that they stand to benefit from NFC-enabled services, without end-user buy-in, all efforts will be in vain.
NFC-Enabled Smartphones to Account for 28% of Global Market by 2015 is part of Pyramid Research's Telecom Insider Report Series and is priced at $595. Download the excerpt here. It can be purchased online here. For more information, please contact us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
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