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Cambridge, Massachusetts - April 27, 2011 - Smartphones will account for 35 percent of total handset sell-through in Poland in 2011, according to Pyramid’s upcoming smartphone forecast and a new research note, Poles Go on a Smartphone Diet.
The fastest-growing operator in the Polish market, Play, reports that in the first quarter 50 percent of all handsets it sold were smartphones. Thanks to Android, the devices have become cheaper and more affordable to people that would have purchased a slightly fancier feature phone in years past. “In Poland, a strong handset subsidization culture is present - people got used to paying 1zl (US$0.33) for handsets - and the mobile operators had to apply the same logic to smartphones, which partially explains why Poland is the leader in smartphone adoption across CEE,” notes Sylwia Boguszewska, Analyst at Pyramid Research.
Read the full Pyramid Point, Poles Go on a Smartphone Diet.
Pyramid Research continues to follow the Polish telecom market closely and will provide new, in-depth analysis on smartphone sales in our upcoming Smartphone Forecast for Poland, due for publication this month. For more information about the Smartphone Forecast, click here.
Written by Pyramid analysts, Pyramid Points are complimentary online notes that provide insight into market, business and regulatory developments in the global telecom industry, based on key findings from Pyramid’s renowned forecast services. View all Pyramid Points here.
Related content from Pyramid:
Poland: As Mobile Data Usage Grows, LTE Looms on the Horizon
NFC-Enabled Smartphones to Account for 28% of Global Market by 2015
Russia: Data Connectivity Boom to Spur Market Growth
For more information about Pyramid Research's products and services, please visit www.pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
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