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Cambridge, Massachusetts - May 24, 2010 - Initially characterized as a solution for low-income customers, prepaid has enjoyed resounding success in both developed and developing economies. Internet services are an obvious target for prepaid mobile operators, but there is limited uniformity in prepaid operator mobile broadband pricing, as explained in Pyramid Research's report, Prepaid Mobile Services: Using New Business Models to Boost Profits.
Analyst-at-Large Guy Zibi’s recent analysis on the prepaid mobile services market is featured in this new report and is continued in his most recent Pyramid Point blog, “Selling Prepaid Mobile Broadband: The Next Phase". “Operators use a smorgasbord of approaches, from prepaid bundles to late-night browsing packages,” says Zibi, “However, there are two common principles: flexibility (with various packages based on usage volumes) and price competitiveness.”
Read the full Pyramid Point, “Selling Prepaid Mobile Broadband: The Next Phase”.
Prepaid Mobile Services: Using New Business Models to Boost Profits examines the success of prepaid operators in developing markets. This 57-page report identifies the characteristics of successful prepaid players and suggests several core drivers for their profitability. It makes several observations on the impact of ARPS on profitability in a competitive prepaid market context, as well as on the core strategies successful prepaid operators rely on to boost revenue. The report also looks at the dynamics of the cost base and trends emerging in the management of network opex. In terms of the next phase, selling mobile broadband, the report details trends in pricing schemes and discusses the challenges operators will face with subsidies. It also examines in-depth the operator models of four prepaid players: MTS Russia, Safaricom Kenya, Turkcell Turkey, and Grameenphone Bangladesh.
This report is now available. Purchase it online here, or by contacting Jennifer Baker at jbaker@pyr.com or +1 617 871-1910.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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