|
|
 |
Return to Press Releases
View Archived
Cambridge, Massachusetts - June 8,2010 - The 2010 FIFA World Cup will boost the uptake of mobile video and mobile TV services in Western Europe (WE), giving operators a stage to display the best of mobile TV and video, according to a new report from Pyramid Research (www.pyr.com).
Mobile TV and the 2010 FIFA World Cup: Scoring Big in Western Europe examines the effect of the 2010 World Cup on the adoption of mobile video and mobile TV services across Europe. The report provides a five-year forecast of mobile video and TV adoption, smartphone handsets sales, and 3G+ penetration of total mobile subscriptions in Europe in the 2010-2014 period. The case studies examine the effect that the 2010 World Cup will have on the mobile video and TV service adoption in Germany and Spain, as well as in Poland and the Czech Republic.
Purchase the report here.
Read the Pyramid Point here.
According to FIFA, the 2006 World Cup in Germany was aired in 43,600 broadcasts in 214 countries, generating 73,072 hours of coverage, notes Stela Bokun, author of the report and Senior Analyst at Pyramid Research. “Events of this magnitude always present a sizable revenue opportunity for traditional pay-TV providers. The last World Cup, however, demonstrated that mobile operators that provide mobile video and mobile TV service also stand to benefit from such events,” she says.
With the recent skyrocketing proliferation of smartphones and the increase in mobile Internet bandwidth, many Europeans may watch the matches on their mobile handsets. However, the World Cup will boost the uptake of mobile video and mobile TV services in WE markets, while the effect on the service adoption in Central and Eastern European (CEE) markets is likely to be negligible.
More national representation, commuter-unfriendly kickoff times, and optimism about the caliber of WE teams will drive adoption across the region. Mobile video and TV services are relatively expensive advanced mobile data services, often requiring the usage of costly 3G-enabled mobile devices. Most CEE mobile customers cannot afford to pay an extra fee or buy a handset that supports mobile video or TV services. In WE countries, where average, disposable incomes are higher than those in CEE and where mobile video and TV services are priced more affordably, these services will see higher adoption levels during the 2010 World Cup and beyond.
This report is now available. Download an excerpt here. Purchase the report here. For questions, email info@pyr.com or call +1 617 871-1934. For more information about Pyramid Research's products and services, please visit www.pyr.com.
###
About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
Return to Press Releases
View Archived
|
