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CAMBRIDGE, Massachusetts, June 10, 2009—Mobile data services is predicted to be the most dynamic of Ecuador’s communications markets, expanding from $243 million in 2009 to $453 million in 2014, driven by higher adoption of enhanced data services and wider coverage of 3G services, according to a new report from Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).
Communications Markets in Ecuador offers a precise, incisive profile of the country’s converged telecommunications, media, and technology sectors based on proprietary data from our research in the Ecuadorian market. The 28-page report provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies such as WiMax, IPTV, and VoIP. This executive study provides a comprehensive view of the Ecuadorian communications market by analyzing key trends, evaluating near-term opportunities, and assessing upcoming risks factors. Download an excerpt of this report here.
After a period of significant growth in Ecuador’s telecommunications sector between 2007 and 2008, we expect overall growth to slow in 2009 and beyond as a result of a troubled economic scenario and the slower adoption of mobile services, notes Omar Salvador, senior analyst at Pyramid Research and author of the report.
Despite this, mobile data services are showing signs of promise in the market. “Ecuador’s telecom market is projected to reach $2.3 billion in 2014, with mobile revenue representing 68 percent, growing from $1.2 billion in 2009 to $1.6 million in the forecast period,” says Salvador. “Mobile data services represented 18 percent of total mobile revenue in 2008, and it is expected to increase up to 29 percent in 2014, due to mobile operators widening 3G service coverage and lowering prices.”
“3G deployments will be a key factor for mobile data services, and Porta, the leading mobile player, has offered 3G Universal Mobile Telecommunications System (UMTS)/High Speed Packet Access (HSPA) services since the third quarter of 2008,” says Salvador. “Pyramid Research projects 3G will accelerate substantially from 0.6 million to 6.4 million, representing 42 percent of the total subscriber base in 2014; 3G expansion will be driven by the decrease in handset prices and the active promotion of mobile operators looking to increase data service revenue and decrease cost per minute by using 3G technology,” he says. “We expect 2.5G to represent more than 57 percent in the forecast period, thanks to affordable handsets, while 2G is expected to phase out in 2013.”
Communications Markets in Ecuador is part of Pyramid Research's Latin America Country Intelligence Report Series. Pyramid Research's premium Country Intelligence Reports are the industry's best available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide.
Download an excerpt of this report here.
Communications Markets in Ecuador is priced at $990 and can be purchased online here or through Dave Williams via email at dave.williams@pyr.com or telephone at +1 858-485-8870.
For more information about Pyramid Research's products and services, please visit www.pyr.com or contact us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries–a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About TechWeb
TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
*13.3 million business decision-makers: based on number of monthly connections
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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