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Cambridge, Massachusetts - August 5, 2010 - The next five years will be marked by an increase in competition in Morocco’s fixed and mobile markets, while adoption of 3G+ handsets is already witnessing solid growth, according to a new report from Pyramid Research (www.pyr.com).
Morocco: New Mobile Competitors Boost Market Share offers a precise profile of the country’s telecommunications, media, and technology sectors based on proprietary data from our research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies. Download an excerpt of this report here. Purchase the report here.
The entry of Wana to the mobile market in 2008 and its competitive offers are proving disruptive to market dynamics. “After only four months of launching its GSM-based service, Wana reached 1million mobile subscribers; the per-second service and the option for customers to use their SIM card for prepaid BlackBerry services, unlimited mobile Internet and MSN messaging are the major reasons behind this growth,” says Mehdi Ben Said, Senior Analyst at Pyramid Research. Wana’s market entry as a fixed wireless and limited mobility CDMA operator has also brought major changes to the fixed market.
“The new environment is expected to significantly affect Maroc Telecom’s share of revenue, which is expected to decrease by 13 percent over the next five years, reaching 59.6 percent by 2015,” Mehdi says. “Also, new commercial initiatives and promotions introduced in early 2009 by Méditel are making a positive impact on the company's market share, leaving Maroc Telecom to bear the cost of declining overall growth.”
Adoption of 3G+ handsets - a category that includes 3G, 3.5G, and 4G handsets - is already witnessing solid growth in the Moroccan market, making up about 24.1 percent of the handset market by year-end 2010. “Morocco’s booming 3G market and improving purchasing power is a great opportunity,” Mehdi adds. “However, Wana’s recent acquisition of a GSM license still offers a stable market share for 2.5G handsets.”
Morocco: New Mobile Competitors Boost Market Share is part of Pyramid Research's Africa & Middle East Country Intelligence Report Series and is priced at $990. It can be purchased online here or by emailing us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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