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Cambridge, Massachusetts - September 14, 2010 - South Korea’s $5.1 billion mobile data market is expected to nearly double in size, generating $9.0 billion by 2015, putting the issue of network upgrades at the top of the agenda for mobile operators, according to a new report from Pyramid Research (www.pyr.com).
South Korea: Smartphones to Drive Revenue Growth for Network Operators offers a precise profile of the country’s telecommunications, media, and technology sectors based on proprietary data from our research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.
Download an excerpt of this report here.
Purchase the report here.
“With the increased proliferation of smartphones, such as the iPhone, consumer habits are quickly changing in South Korea,” notes Tae-hyung Kim, Senior Analyst at Pyramid. “The rising adoption of smartphones and the accompanying increase in demand for mobile data access has put the issue of network upgrades front and center for mobile operators.”
“Both SK Telecom and KT have revised their plans regarding LTE, with SK Telecom taking a more aggressive stance,” Kim says. “It plans to commercialize LTE services in 2011 with datacards and with mobile handsets in 2012; KT, on the other hand, will continue to upgrade to HSPA+ and seek to roll out LTE, but will also try to leverage its WiBro and WiFi networks to offload as much data traffic as possible to lessen the strain on its mobile network,” he adds.
“While rushing into LTE has some advantages, such as achieving technological leader status, demand for LTE will be limited until there is a large enough portfolio of handsets that have been tested and proved in the market,” Kim explains. “This is especially the case in markets, such as South Korea, where demand for mobile broadband via laptops is low. Instead, improving the capacity of the WCDMA network by upgrading to HSPA+, as well as expanding the network coverage to 2G levels will prove to be far more beneficial.”
Ample opportunities also exist for network equipment vendors as all three operators (SK Telecom, KT, and LG U+) are increasing their efforts in network expansion, be it WCDMA, WiBro, WiFi, or LTE, to accommodate the increasing appetite for mobile data services.
South Korea: Smartphones to Drive Revenue Growth for Network Operators is part of Pyramid Research's Asia/Pacific Country Intelligence Report Series and is priced at $990. Download an excerpt here. It can be purchased online here or by emailing us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
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