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Cambridge, Massachusetts - November 17, 2010 - Operators are using 3G as the key technology to drive Vietnam’s telecom market growth, just as regulation continues to liberalize, allowing foreign firms greater access to the market. Due to the proliferation of 3G services, Pyramid expects to see more future growth coming from mobile data services, with a 13.4 percent CAGR through 2015, according to a new report from Pyramid Research (www.pyr.com).
Vietnam: 3G Services and Strong Competition Add Up to a High-Growth Market offers a precise profile of the country’s telecommunications, media, and technology sectors based on proprietary data from Pyramid’s research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.
Download an excerpt of this report here.
Purchase the report here.
Until recently, the Vietnam telecom market was monopolistic, with strict controls on foreign ownership of telecom operators, notes Emily Smith, analyst at Pyramid Research. “This year the market has seven MNOs and two MVNOs, and regulation continues to liberalize, allowing foreign firms greater access to the market,” Smith says. “Due to the tough competition for market share, rates plunged to the point that it was cheaper this year to subscribe to a 3G service than GPRS.”
However, by 2011, the decline in voice revenue will be counterbalanced by the rise in data revenue made possible by the 3G and LTE networks that are being built, allowing transmission of greater traffic volume. “Pyramid expects to see a shift in data traffic away from SMS as other data services gain ground,” Smith adds.
“Due to low fixed penetration rates in Vietnam and extremely low 3G tariffs, mobile broadband will quickly gain ground in the market as many consumers will rely on mobile phones for Internet access,” explains Smith. “Four operators will begin LTE trials this year, but the high costs associated with this nascent technology will severely limit demand through 2015.”
Given the gap between PC and Internet penetration, as well as the low broadband penetration rate, Pyramid sees significant potential for mobile broadband through 3G services. “Mobile operators should ensure that there is enough capacity in the backhaul so that 3G can be effectively leveraged as a mobile broadband service,” Smith notes.
Vietnam: 3G Services and Strong Competition Add Up to a High-Growth Market is part of Pyramid Research's Asia/Pacific Country Intelligence Report Series and is priced at $990. Download the excerpt here. It can be purchased online here or by emailing us at info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
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UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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