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Cambridge, Massachusetts - November 23, 2010 - The arrival of more robust mobile data services will trigger the development of “m-agriculture” applications that will help make agricultural economies in the Africa/Middle East region more efficient and more profitable, according to a new report from Pyramid Research (www.pyr.com).
Mobile Agriculture: A Development Imperative for MNOs and Farmers Alike analyzes factors that drive user demand for m-agriculture applications in the AME region. This report also discusses the socioeconomic impact that m-agriculture applications have had on users in the AME, highlighting areas where this effect can potentially increase or sustain brand loyalty.
Download an excerpt of this report.
Purchase this report online.
By 2015, 27 percent of revenue for mobile network operators in the AME will come from data services; as a result, Pyramid Research believes that the increasing mobile phone subscriptions, and the large agricultural workforce in Africa and the Middle East make m-agriculture applications an area worth developing for MNOs.
The use of mobile applications in agriculture provides mobile phone users in the AME with several socioeconomic benefits that vary from better crop management to increased income. Although it is still too early to document the direct impact it will have for mobile network operators, the experience with other applications in the region leads us to believe that m-agriculture will contribute to lower churn rates, increased network traffic, and increased loyalty.
Productivity and efficiency in the agricultural sector are often crucial to a country’s stability for economies in the developing world that still rely heavily on agricultural production. “The volatility of global food prices is a continuing concern, and when pricing transparency and information on the supply of crops are unavailable or inaccurate, food security can become threatened by panic buying and hoarding,” says Ronda Zelezny-Green, Associate Research Analyst at Pyramid.
Due to poor infrastructure in some of these countries, it is difficult to receive accurate information about crop pricing and other market conditions. As a result, large agricultural populations often rely on middlemen to obtain this information. “Additionally, a lack of understanding about outside factors, such as insects, droughts, and disease that can afflict crops, leaves agricultural populations prone to crop loss,” Zelezny-Green adds. “These stark realities highlight the potential of m-agriculture applications to deliver on-demand agricultural information to the most vulnerable, thus creating a virtuous cycle of increased prosperity for farmers and operators alike.”
Mobile Agriculture: A Development Imperative for MNOs and Farmers Alike is part of Pyramid Research's Africa and Middle East Telecom Insider report series. Download an excerpt of this report. This report is priced at $595 and can be purchased online or by contacting info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries – a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and event focused company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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