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Cambridge, Massachusetts - December 20, 2010 - After a disastrous 2009, and a noteworthy recovery in 2010, the global handset market will grow roughly 8 percent in total handset unit sell-through in 2011, resulting in more than 1.4 billion devices sold. Basic ultra-low cost handsets, inexpensive smartphones, and Android-based devices will see the most demand in 2011, according to a new report from Pyramid Research (www.pyr.com).
As Android Surges, Low-cost Handsets Shake, Rattle, and Roll the Device Market analyzes the prospects of the global handset market in 2011, provides our projection of the total volume sell-through globally and per region, a five-year smartphone forecast, vendors’ market shares, and an analysis of operating systems in the context of the competitive global handsets market. Finally, the report provides profiles for several ultra-low cost handsets including: Nokia N1616, Samsung E1170, ZTE’s S306, Spice M4250, Maxx MX170, and Samsung E2530.
Download an excerpt of this report here.
Purchase this report online.
In 2011-2015, 70 percent of new handsets sales will be derived from emerging markets. “The demand in these markets will remain skewed toward very basic, ultra-low cost handsets in 2011 and, given the size of these markets, their preferences will dictate the global demand trends, too,” says Stela Bokun, Senior Analyst at Pyramid Research. Pyramid expects that some demand for inexpensive basic models will come from the developed markets, too. “The underpenetrated market segments in these countries are children and seniors. On average these users seem to opt for the simplest cell phone models, which often offer only text messaging within its data functions,” notes Bokun.
While smartphones have seen a skyrocketing demand in developed markets in 2010, Pyramid projects even stronger demand for these handsets in emerging markets going forward. “The demand for low-cost smartphones in these regions has been on the rise in the second half of 2010, and will culminate in 2011,” indicates Bokun. The growing popularity of Android OS will be one of the drivers of this trend. “The expansion of Android, typically associated with more inexpensive smartphones, will be particularly pronounced in the Latin American and Asia/Pacific markets, which are characterized by high price elasticity due to their lower average income levels,” according to Bokun.
As Android Surges, Low-cost Handsets Shake, Rattle, and Roll the Device Market is part of Pyramid Research's Global Telecom Insider report series. Download an excerpt of this report. This report is priced at $595 and can be purchased online here or by contacting info@pyr.com.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About UBM TechWeb
UBM TechWeb (http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.
Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com
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