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Boston, Massachusetts- February 5, 2013- Telefonica’s recent partnership with Geeksphone and Mozilla presents an example of the Spanish company’s aggressive efforts to redefine its position in a mobile value chain increasingly challenged by OS players, device manufacturers and Internet companies, according to a new research note from Pyramid Research Senior Consultant, Stela Bokun.

Read the full Pyramid Point here.

“Faced with the weaker performance of its European operations, increased competition, the prospect of slowing growth in its Latin American stronghold and tighter margins, the company has gone on the offensive in a hardcore search-and-destroy mission,” says Bokun. A few steps taken by Telefonica include restructuring its European operations, cutting smartphone subsidies in several countries, introduced a handset financing scheme and a quadruple-play service offering in Spain, among others. Telefonica’s partnership with Mozilla and Geeksphone follows the same pattern. “Rather than merely complain about the outsized power of Android and iOS, the company is leveraging its scale to do something about it by injecting additional competition into the OS market,” she explains.

Read the full Pyramid Point here.

Pyramid at Mobile World Congress:
Join Pyramid Research for a Breakfast Briefing on Wednesday, February 27, at the Fira Congress Hotel, next to the Fira de Barcelona. The briefing will be led by Pyramid’s Head of Consulting, Guy Zibi, and will address key insights into Pyramid’s 2013 top ten trends for the global telecom market, as well as a presentation on business models for the next billion Internet subscribers – an expansion of Mr. Zibi’s keynote session from the previous day. To learn more about Pyramid’s Breakfast Briefing, please contact Jennifer Baker at Jennifer.Baker@ubm.com.

To schedule a meeting with Stela Bokun at Mobile World Congress, please email her directly at stela.bokun@ubm.com

###

Press Contact:
Jennifer Baker
Pyramid Research
Marketing Director
617-747-4110
jennifer.baker@ubm.com

Pyramid Research (pyramidresearch.com) offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a division of UBM Tech (tech.ubm.com), Pyramid Research contributes to the only integrated business information platform serving the global communications industry.

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