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Cambridge, Massachusetts - June 3, 2011 - South Africa has begun initiatives in investing in technology and infrastructure, which will strengthen the country’s data backbone and will improve the offering of broadband Internet and data-related services, according to a new report from Pyramid Research (www.pyr.com).

South Africa: Undersea Cables Double Broadband Capacity and Widen Service Vistas offers a precise profile of the country’s telecommunications, media and technology sectors based on proprietary data from Pyramid’s research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.

Download an excerpt or purchase the report here.

South Africa’s Internet revenue in 2010 stood at $953 million, which translates into a 25.4 percent growth over 2009. “Pyramid projects broadband revenue to represent 92.6 percent of total Internet revenue by the end of 2015, up from 79.6 percent of total Internet revenue last year,” says Majd Hosn, Research Analyst at Pyramid. “The landing of undersea cable WACS (West African Cable System) is one of several projects expected to double South Africa’s broadband capacity,” he adds.

“Internet providers and service providers need to be creative in their services because the quality of service is almost a level playing field,” says Hosn. “Focusing on the market of incoming businesses can be a growing patch of revenue as more companies settle in South Africa.”

Pyramid expects operators in South Africa to almost completely phase out 2G technology by 2015 in favor of 2.5 and 3G technology. In 2010 3G technology subscriptions were 20 percent of total subscriptions. Pyramid estimates that this figure will easily rise to 54 percent by 2015. The utilization of the undersea cables and intensified competition to provide quality data services to customers will continue to promote the adoption of 3G technology.

PC penetration has also become a major area of focus for the operators and providers of Internet services. In order to utilize the increased data capacity in the country, operators might begin to provide offers on PCs such as Vodacom’s Linkbook, which is an affordable computer that provides affordable Internet by bundling the Internet service with the laptop through 24-month contracts,” indicates Hosn.

South Africa: Undersea Cables Double Broadband Capacity and Widen Service Vistas is part of Pyramid Research's Africa/Middle East Country Intelligence Report Series and is priced at $990. Download the excerpt or purchase the report here.

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About Pyramid Research
Pyramid Research (
www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.

About Light Reading (www.lightreading.com)
Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About UBM TechWeb
UBM TechWeb (
http://www.ubmtechweb.com/), the global leader in technology media and business information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb’s communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

Press Contact:
Jennifer Baker
Pyramid Research
+1 617-871-1910
jbaker@pyr.com

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