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Cellular M2M Subscriptions to Increase Almost Fourfold between 2010 and 2016, Pyramid finds

Cambridge, Massachusetts- October 20, 2011- The volume of cellular machine-to-machine (M2M) subscriptions is expected to increase almost fourfold between 2010 and 2016, from 72 million to 282 million, providing operators with long-term growth potential. However, the diversity of the market makes it a challenging one – requiring operators to address many factors in order to fully leverage this sizeable opportunity, according to a new report from Pyramid Research  (www.pyr.com).

The Machine-to-Machine Market: A high-growth opportunity for MNOs  first provides an overview of the market, including important trends and regulatory and technological developments. The second section analyzes the value chain, how the different elements interact and the breakdown of revenue between them. This includes an evaluation of different mobile operator approaches to the market. The third section provides market sizing and forecast details, with breakdowns by region and application.

Download an excerpt, or purchase the report here.  For more information, contact Jarka Justova or Lorena Marani (for those in Latin America).

The M2M market is dynamic, serving diverse vertical industries with a range of different devices across multiple networks. “Growth is driven by a number of different factors including new regulations, a variety of business models, innovations, falling hardware costs and technological developments,” says Pyramid Research Analyst at Large, Jan ten Sythoff.

There are a number of factors that position an operator well in the M2M market. “One of the most important is coverage: All M2M applications require good coverage, and it is for this reason that it is typically the largest network operators that are best positioned in M2M,” indicates Sythoff. “Operators with the best coverage, excellent international roaming agreements, strong platform partnerships and an established position in the business market are best placed to gain from the M2M opportunity,” he adds.

The Machine-to-Machine Market: A high-growth opportunity for MNOs is part of Pyramid's thematic report series, and is priced at $3,495. Download an excerpt or purchase the report here. For more information, contact Jarka Justova or Lorena Marani (for those in Latin America).

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