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Cambridge, Massachusetts, October 20, 2011 - Pyramid Research’s  Cristiano Laux will be moderating the panel, Educating the Consumer: Getting it Right at NFC Payments USA taking place in Miami, Florida, November 2-3, 2011. Pyramid Research (www.pyr.com) is proud to be a partner of this event.

As moderator, Cristiano will be identifying who is currently leading the effort to market NFC to consumers and how much they are gaining as a result.  In addition, the panel will focus on identifying the key focus for the consumer message, speed, simplicity or security as well as debating whether tech giants can be relied on to master consumer education and push critical mass.  Cristiano Laux recently spoke with NFC Insight’s Correspondent Ritesh Gupta about the current status of mobile payments.  Read the interview here. 

As the Director of Consulting at Pyramid, Cristiano leads a team of consulting practice leaders and has managed projects on opportunity assessment, market and competitive intelligence, international benchmarking, channel development, investment strategy, M&A, time to market and commercial strategies.  He will be available to discuss these topics and more during the event. Read more about Cristiano here. To request an onsite meeting, please contact him directly at claux@pyr.com.

NFC Payments USA is taking place 2-3 November at Ritz Carlton Coconut Grove, Miami. For more information click here: http://www.nfcinsight.com/paymentsusa/index.shtml?utm_source=Pyramid%2BResearch&utm_medium=banner&utm_campaign=NFC%2BUSA

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