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Boston, Massachusetts- December 4, 2012- The growth in the adoption of data services in South Africa is supporting the development of a range of other opportunities, including the mobile applications market, which is expected to grow at a CAGR of 48 percent through 2017, according to a new report from Pyramid Research (www.pyr.com).
South Africa Telecom Market Forecast analyzes the South African telecom market in some detail, highlighting several key areas of growth now that traditional voice services revenue is flattening. The report focuses on three main areas of growth – mobile apps, enterprise cloud services and mobile advertising – and their influence on the South African market.
“The huge growth in the adoption of smartphones, the increasing availability of apps and the introduction of new payment methods are the key drivers,” says Pyramid Research Analyst at Large, Jan ten Sythoff. “Carrier billing is becoming increasingly available, making app purchases easy and quick, and it also facilitates the adoption of in-app billing models that are becoming popular,” he adds “Total spending on mobile apps is forecast to increase from $31 million in 2012 to $220 million in 2017.”
South Africa Telecom Market Forecast is part of Pyramid’s thematic report series, and is priced at $3,495. Download an excerpt or purchase the report here. For more information, contact Jarka Justova (for those in EMEA or Asia-Pacific) or Juan Gobbi (for those in Latin America or North America).
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