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Cambridge, MA, November 5, 2008—IPTV’s share of the overall pay-TV subscriber base will grow from 3% in 2008 to 14% in 2013 at the expense of cable TV’s share, which will decline from 76% to 61% over the same period, according to a new Media Forecast service just launched by Pyramid Research (www.pyr.com), the telecom research arm of Light Reading Communications Group (www.lightreading.com).
“IPTV operators continue to make strong strides in gaining pay-TV market share,” comments Özgür Aytar, Senior Research Manager, Broadband & Media. “Pyramid Research estimates that IPTV will drive a global total of 9m net subscriber additions in 2008, 40% of which will come from markets in the Asia-Pacific region.”
The Forecast also revealed that with an increasing number of telcos deploying fiber amid an increasing need to replace their fixed telephony business, FTTx networks are expected to account for close to 30% of the IPTV revenue in 2013.
About Pyramid Research’s New Media Forecast
With telcos and mobile operators increasingly offering TV and video services, Pyramid Research’s Media Forecasts are designed to provide competitive intelligence on the pay-TV and mobile TV dynamics for 60 countries as well as regionally and globally. The Media Forecasts track demand patterns for free and pay-TV services over terrestrial, satellite and mobile platforms worldwide, providing market share information at both the technology and operator levels as well as five-year adoption and revenue projections.
The key indicators included in the Media Forecast are as follows:
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Penetration of TV sets as well as pay-TV and mobile TV services
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Pay-TV accounts by technology
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Cable TV accounts by operator
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DTH/satellite accounts by operator
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DTT/DVB-T accounts by operator
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IPTV accounts by operator
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Mobile TV subscriptions by operator
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Operator market share of TV households
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Pay-TV ARPS by technology
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Mobile TV ARPS
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Pay-TV revenue by technology
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Mobile TV revenue
For more information, please visit http://www.pyramidresearch.com/mediafcst.htm
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About Pyramid Research
Pyramid Research (www.pyr.com) offers actionable solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries–a distinction that has remained unmatched for over 20 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research has integrated with Heavy Reading to provide the most comprehensive communications research, market data and technology analysis in close to 100 markets around the world.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About TechWeb
TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
*13.3 million business decision-makers: based on number of monthly connections
About United Business Media Limited (www.unitedbusinessmedia.com)
United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world’s buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion.
Press contact:
Jennifer Baker
+1 617 494 1515 ext. 272
jbaker@pyr.com
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