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Boston, Massachusetts- November 12, 2012- In addition to implementing Wi-Fi offloading to ease mobile broadband congestion, operators are finding numerous ways to monetize their investment, according to a new report from Pyramid Research (www.pyr.com).

Operator Opportunities and Challenges for Wi-Fi Offloading in Latin America examines the competitive and economic forces that are driving carrier-grade Wi-Fi deployments in Latin America. Pyramid Research will focus on the major mobile markets in the region, with a special focus on the Brazilian mobile market. The challenges and benefits that operators can get when rolling out their Wi-Fi networks are also presented. The report then concludes with case studies that depict some recent Wi-Fi offload deployments in Brazil, a summary of key highlights and a set of recommendations.

Download an excerpt or purchase the report here.

“A reliable, widespread Wi-Fi network allows mobile operators to service and capture revenue through Wi-Fi onload, i.e., offer fee-based access to the network for users without a permanent subscription and visitors, as well as for non-cellular devices, such as tablets and laptops,” says Guillermo Hurtado, Research Analyst for Pyramid Research. In addition, Wi-Fi offloading allows operators to leverage the information stored in the Wi-Fi access point to deliver, for example, personalized marketing messages. Once users access the Wi-Fi network, they become targets for marketing campaigns. Operators can also engage in a Wi-Fi exchange partnership, wherein operators agree to share their Wi-Fi bandwidth in exchange for access to Wi-Fi hotspots in other parts of the world, he notes.

Operator Opportunities and Challenges for Wi-Fi Offloading in Latin America is part of Pyramid Research’s Telecom Insider Report Series and is priced at $595. Download an excerpt or purchase the report here. For more information, contact Jarka Justova (for those in EMEA or Asia-Pacific) or Juan Gobbi (for those in Latin America or North America).

Related Products

Latin America Mobile Data Pricing Landscape and Trends
MVNOs in Latin America find Opportunities in Mobile Data
Why Cloud Computing Services Are Good for Operators and SMEs in Latin America

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