We expect the Bulgarian telecom market in 2011 to generate Lv3.3bn ($2.3bn) in service revenue, an increase of 1.5% in local currency compared with 2010. The market will grow between 2011 and 2016 at a CAGR of 3.1%, reaching Lv4.1bn ($2.7bn) in 2016.
The main drivers of telecom revenue in Bulgaria will be mobile data (CAGR 16.8%), fixed broadband (CAGR 9.5%) and VoIP (CAGR 26.4%). The continued investment in mobile networks, together with the growing demand for mobile data, will more than double the revenue generated by this segment by 2016. Vivacom’s (BTC) investment in its UMTS network in 2010 increased its population coverage from 54.32% in 2009 to 93.43% by the end of 2010, allowing the operator to become the leading provider of 3G technology. The increase in competition in this segment has been pushed by further investments, such as Mobiltel’s announcement in July 2011 of its intention to provide nationwide coverage of its HSPA+ technology.
Table of Contents
Executive Summary
Market and Competitor Overview
Bulgaria in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Convergence
Identifying Opportunities
The Bulgaria Intelligence Report is the industry’s best available analysis on market trends, regulatory environments, and competitive dynamics, providing detailed competitive analysis on fixed and mobile sectors, tracking market adoption of new technologies and services such as WiMAX, IPTV, and VoIP.
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