In 2010, the Czech telecom market declined by 6%, generating a total of Kc108bn ($5.6bn). However, we expect that telecom service revenue will grow at a CAGR of 1.4% to Kc115bn ($5.8bn) in 2015. The bulk of the growth will come from the data segment, both fixed and mobile. Driven by the expansion of mobile broadband, the mobile data segment will grow from Kc20.5bn ($1.1bn) in 2010 to Kc28.8bn ($1.5bn) in 2015. Fixed broadband will generate a cumulative Kc80.8bn ($4.1bn) revenue opportunity, growing from Kc12.0bn ($626m) to Kc15.2bn ($772m).
The voice segment of the market will not perform as well over the forecast period, showing an annual decline rate of 1.7%, from Kc67.0bn ($3.5bn) to Kc61.6bn ($3.1bn). Mobile voice services revenue, following the mobile termination rates cuts in the July 1, 2010, to July 1, 2011, period, will decline at a 0.7% CAGR, from Kc59.1bn ($2.7bn) in 2010 to Kc50.2bn ($2.5bn) in 2015, as mobile operators will not be able to shield their revenues from the adverse effects of the MTR cuts. Mobile players, trying to retain their customers and gain new ones, are launching innovative pricing strategies and stimulating traffic by offering personalized tariffs, but fierce competition is undercutting their revenues. Traditional fixed voice, which suffers from customer losses and greater migration of its traffic to mobile and VoIP, will contract by 43% at the same time, from Kc12.7 ($667m) to Kc7.3bn ($370m).
Table of Contents
Executive Summary
Market and Competitor Overview
Czech Republic in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Convergence
Identifying Opportunities
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