With 2011 expected to close at an estimated service revenue figure of $58.3bn (€41.4bn), the German market is expected to experience a -4.7% contraction in revenue versus the 2010 figure as measured in local currency terms. Although the outlook in local currency terms shows a healthy growth trajectory of 2.01% CAGR between now and 2016, reaching €45.8bn ($58.3bn) by 2016, the outlook for the market features both opportunities and threats in equal measure. This is best demonstrated by the former incumbent, Deutsche Telekom, which has announced a program of 1,600 job cuts between 2011 and 2016 at the company’s headquarters in Bonn. These cuts reflect the increasing level of competition in its domestic markets and the resulting top line pressure that it is experiencing. However, its Q3 2011 results revealed improved efficiencies in its domestic markets, although a comprehensive review in 2012 is likely to highlight a more conservative outlook for operations.
Table of Contents
Executive Summary
Market and Competitor Overview
Germany in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Convergence
Identifying Opportunities
The Germany Intelligence Report is the industry’s best available analysis on market trends, regulatory environments, and competitive dynamics, providing detailed competitive analysis on fixed and mobile sectors, tracking market adoption of new technologies and services such as WiMAX, IPTV, and VoIP.
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