The Italian communications market is projected to generate a service revenue figure of €35.6bn ($50.1bn) in 2011, a small but symbolically significant increase of 0.1% in local currency terms on 2010’s tally of €35.5bn ($47.1bn), given the current macroeconomic situation in the country. Pyramid Research maintains a positive stance on the service revenue opportunity in Italy, with a local currency growth outlook of 2.73% CAGR over the next five years. In value terms, we expect the market to generate €40.7bn ($52.1bn) in 2016, implying a cumulative revenue opportunity of €227.3bn ($296.4bn) over the next five years.
While we expect healthy growth of 6.8% CAGR for mobile data over the forecast period, it is the fixed segment that we project will provide the growth trajectory for the overall market, with fixed broadband (6.9% CAGR), fixed VoIP (12.1% CAGR) and IPTV (25.0% CAGR) envisaged over the next five years. Next-generation network deployment plans, in conjunction with the country’s plan to address the digital divide, are the key drivers for these revenue expectations.
Table of Contents
Executive Summary
Market and Competitor Overview
Italy in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Convergence
Identifying Opportunities
The Italy Intelligence Report is the industry’s best available analysis on market trends, regulatory environments, and competitive dynamics, providing detailed competitive analysis on fixed and mobile sectors, tracking market adoption of new technologies and services such as WiMAX, IPTV, and VoIP.
To purchase this report, click the Buy button to add this report to your cart or contact us.
Pyramid Research’s premium Country Intelligence Reports are available for 60 countries worldwide. For more information about this report or a list of countries we cover, please contact us via email at info@pyr.com or telephone at (617) 871-1900.
