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Publication Date: January 2008
Total pages: 74 | Exhibits: 50 | Case Studies: 10 | Report Excerpt
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Telcos are increasingly positioning their IPTV services as part of bundled broadband packages, and the services are gaining subscribers at a rapid pace. At year-end 2007, the global IPTV subscriber base reached 16m clients and is expected to grow five-fold in the next four years. Although regulations (such as those in China or Brazil) have played a role in limiting the scope of IPTV portfolios, it is the marketing strategy employed by each telco that is determining the pace of IPTV development in each market.
In this report, Pyramid Research provides a global snapshot of IPTV adoption and analyzes market dynamics in 10 disparate countries, ranging from highly developed markets (France, for instance) to emerging markets where IPTV services are only at the cusp of being introduced (such as South Africa). In each country, we examine the shape and form of IPTV offerings and put them in the context of competing broadband and pay-TV market offerings.
To learn more about Market Positioning and Operator Strategies for IPTV: A Global Overview, download the report excerpt, which includes a report overview, executive summary, table of contents, and a list of exhibits.
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What makes IPTV successful?
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How important is pricing? Multi-play bundling?
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In which markets will IPTV find receptive audiences?
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How can IPTV make headway against cable and free-to-air TV?
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What marketing positioning strategies are suitable for different types of markets?
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What roles do the broadband and media marketplaces play in IPTV in the 10 countries examined?
Operators: Identify the optimal market positioning for attracting audiences to your IPTV service. Benchmark against players in similar markets, and discover the strengths of IPTV against other media.
Vendors: Assess the demand for IPTV infrastructure, devices and services in different market environments. Use our forecasts and analysis of market dynamics and opportunities to develop go-to-market plans.
Content providers: Assess the value of IPTV trends, markets and business partners in order to develop strategies that will help you maximize the value of your existing content, tailor your new content with an effective go-to-market strategy in place and
Alice
Arcor
AT&T
Bharat Sanchar
Bharti Airtel
Brasil Telecom
BSNL
C&M Co
Canal Cyfrowy
Canal Digitaal
Canal Plus
Casema
China Central Television CCTV)
China Netcom
China Telecom
Cinven
CJ CableNet
Comcast
Cox Communications
Crnogorski (T-Com)
Cyfra+
Cyfrowy Polsat
Czech On Line
Darty
DirecTV
Dish Network
EchoStar Satellite
Embratel
Essent Kabelcom
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Free
GVT
Haier
Hanaro Telecom
HCN
Hyundai Communications & Network (HCN)
Jordan Telecom
KPN
KT
Lenovo
MTN
MultiChoice South Africa
Multikabel
Multimedia Polska
MWEB
Nasmedia
Naspers
NET Serviços
Netia
Numericable
Oi
Orange
PCCW
Polsat
Rede Globo
SFR
Shanghai Media Group (SMG)
SK Telecom
Sky
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SkyLife
Sony
Taekwang Industrial
Taiwan Interactive TV (TITV)
Tata Communications
Tele2 France
Tele2 Netherlands
Telefonia Dialog
Telefónica
Telefónica Chile
Telefónica O2
Telekomunikacja Polska (TPSA)
Telemar
TeliaSonera
Telkom SA
Telmex
Telsur
Teo LT
Time Warner Cable
TPS
TVA
Ukrtelecom
UPC NL
UPC Polska
Verizon Communications
Verizon Wireless
Vodacom
Volny
VTR
Warburg Pincus
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Download Report
Author: Derek Medlin, Senior Analyst; Gabriela Baez, Managing Director, Head of Regional Practice
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