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Publication Date: July 2008
Pyramid Research provides the most in-depth country, regional and global forecasts available. Covering a wide array of Communications, Media and Technology segments in over 90 countries, we offer the most reliable and actionable analysis available by using our industry-unique methodology and bottom-up approach.
Our forecast includes four years of historical data and six years of market projections based on our research. Pyramid Research provides various forecasts for over 100 countries. Each forecast is updated throughout the year and available for one-time delivery or with regular updates.
Pyramid Research Methodology
Our forecasting approach begins by gathering background economic data of the surveyed market. Pyramid experts then conduct interviews with regulators, operators and vendors within the market to provide complete, unbiased information. After we have gathered the data, our industry experts apply their analysis and use our models to develop Pyramid Research country-level forecasts.
Handset Forecasts
We are the only company that provides handset forecasts for 18 markets in Latin America. The goal of the Handset Forecasts is to provide customers with an accurate picture of demand for mobile handsets in the region. The forecasts provide overall market sizing (units only), technology trends, replacement trends and an assessment of the impact of refurbished handsets in the market.
We have developed a bottom-up model based on subscriber demand rather than unit shipments. Our models are built based on expected demand for new services (subscriber growth), expected growth pattern of each operator (which translates into demand by technology), as well as expected migration to new and next generation technologies.
We help handset manufacturers determine the size of the market for terminal equipment in the region. The forecasts segment the opportunity into new handset sales and replacement handset sales, which enables vendors to come up with an appropriate mix of handsets to sell into each country. By providing data regarding customer segmentation, we are able to help vendors come up with an appropriate mix of terminals for the region.
For more information on our Enhanced Handset Forecast, please contact us at +1.617.494.1515 or sales@pyr.com
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