The negative migratory trends across most CEE markets are resulting in a poorer young mobile clientele, who spend less on sophisticated mobile handsets, plans and advanced mobile applications. Furthermore, what CEE young mobile customers get for the money is less appealing than what is offered to their WE peers.
The mobile user experience is almost as important a variable as price when a young European is deciding on the type of mobile applications he or she will use. It is our opinion that this will likely drive many CEE young mobile customers away from interactive or 3D games, videos and other advanced mobile applications that require high Internet speeds and advanced handsets.
The adoption of advanced mobile applications among young Europeans will also depend on whether the operators in a given market target young people with special offers more appealing to this segment, as well as at a pace at which all new trends penetrate the market. We believe that the variety of operators’ offerings for young people and the penetration of new trends among young people are greater in WE.
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