Voice remains the bread and butter of the mobile business, but the revenues derived from it are increasingly coming under pressure as subscriber growth rates slow down and voice average revenue per subscription (ARPS) decline. We wrote this report to provide a comprehensive analysis of changing voice market dynamics, including subscriber, revenue and usage forecasts by region, as well as the impact of pricing strategies rolled out by service providers to reverse the decline of MOU and voice ARPS.
We also explored the market changes that follow the introduction of wireless IP technologies, such as WLAN. IP technologies that are just making their way to the markets are both a threat and opportunity for mobile providers. They enable fixed-line players and ISPs to offer mobile solutions, which have previously been exclusive to mobile operators. At the same time, their adoption has substantial benefits for cellcos. We provide analysis of both cases, to assess the impact of market adoption of the new technologies.
In this report we will answer two key questions: what will happen to the mobile voice, and where will voice traffic growth and revenue come from? Is mobile voice slated to suffer the fate of fixed voice, a commodity offered at flat rates to sell multimedia services? Forecasts for the adoption of UMA – residential convergent service rollout, as well as forecasts for the adoption of voice over WLAN by enterprise customers globally are included in the report.
